Hey there, young marketers! Ready to dive deep into the world of effectiveness and creativity? Join us for this electrifying 3-hour live workshop, tailor-made just for you!

Here’s the scoop on Crafting Effective Briefs.

Ever wondered what separates the ordinary from the great? Get the lowdown on crafting mind-blowing creative briefs that’ll have your team saying, “Wow, where did that come from?” Uncover the secrets behind the most effective briefs to inspire your agencies and departments.

During this engaging workshop, you’ll put your newfound wisdom to the test with a LIVE brief.

From problems to people to truths to provocations to metrics that matter, get ready to roll up your sleeves, flex those creative muscles, and unleash your inner marketing maverick, in this workshop led by the world’s and region’s most awarded marketing effectiveness guru – Tahaab Rais, Chief Strategy Officer and Film Director at Publicis Groupe.

Conducted in global markets with success, this workshop promises to be an experience like no other.

You’ll also get real-time feedback from your fellow industry rockstars. Talk about leveling up!

Get ready to soak up knowledge, ignite your passion, and walk away with a shiny certificate of effectiveness to boot!

So, what are you waiting for? Secure your spot, strap in, and let’s get ready to revolutionize the marketing game together!

• Date: 17 November 2025
• Time: 6.00 PM – 9.00 PM
• Location: Beast House, Diriyah, Riyadh, Saudi Arabia

Who can attend:

• Brands (Clients) + Agency
• Managers, Executives of Marketing, Digital, Creative, Product, Brand, Strategy, Media, Communication and Account Managers