Welcome to a new kind of ideation workshop.

This isn’t about prompts or platforms. It’s about patterns – the deeper strategic archetypes that can help brands and marketers think beyond automation and towards augmentation.

A.I.rchetypes is a proprietary ideation tool from Publicis Groupe’s Strategy & Insights network that’s designed to help you unlock ideas at that solve brand and business problems in a new-age way.

In this session, with Tahaab Rais, Group Chief Strategy Officer & Film Director at Publicis Groupe, the world’s most awarded strategy leader for strategy and effectiveness, we’ll explore how AI can become your next creative partner – not by replacing intuition, but by amplifying it. You’ll see how different archetypes can be applied to real marketing challenges: From predicting human behavior to personalizing experiences, from reimagining brand storytelling to solving problems that humans alone couldn’t see.

Think of this as a fusion lab where we combine human intelligence with artificial intelligence, and create smarter, more emotionally resonant and importantly, effective marketing ideas.

As Saudi prepares for global mega events and scales its GIGA ambitions, marketers must move from broad messaging to precision-driven impact. This panel explores how senior marketers are using data, segmentation, and performance strategies to build brand equity that’s measurable and meaningful. Learn how to turn national opportunities into targeted campaigns that deliver real results.

This intimate conversation explores how creativity plays a pivotal role in national campaigns and GIGA initiatives, not just in grabbing attention, but in building emotional connection, shaping public sentiment, and creating enduring value. We’ll dive into how to track and benchmark the intangible: brand love, cultural resonance, and the long arc of impact that creative excellence leaves behind. From high-profile cultural moments to destination brand storytelling, this session will spotlight how powerful ideas aren’t just remembered – they’re measured.

Hands-on, peer-led discussion tables focusing on different marketing challenges and use cases.